Promotion
Campaign Manager
Email and SMS outreach for every camp. Program managers build and target their own sends; Charles County approves before anything ships.
Sent (90 days)
18
Avg. open rate
51.4%
SMS delivery
98.6%
Attributed registrations
412
Campaigns
Across all camps and channels
| Campaign | Owner | Channel | Audience | Send | Performance | Status |
|---|---|---|---|---|---|---|
Basketball Camp — Session B seats open Basketball Camp · CMP-901 | Coach Andre Sims | email+sms | Prior basketball households + waitlist 1,840 recipients | Aug 9, 2026 | 54.2% open · 18.7% click · 96 regs | sent |
DJ Camp early-bird Music & DJ Camp · CMP-914 | Nia Carter | Arts & music interest list, ages 10–15 962 recipients | Aug 22, 2026 · 9:00 AM | — | scheduled | |
STEM Camp waitlist nudge STEM Camp · CMP-921 | Dr. Priya Raman | sms | STEM waitlist (2026 season) 318 recipients | Pending county approval | — | pending approval |
Learn to Swim — county safety push Learn to Swim · CMP-930 | Jordan Pace | email+sms | All households with children 4–9 4,120 recipients | — | — | draft |
Message previews
Copy drafted with the Campaign Agent
Basketball Camp · EMAIL+SMS
12 seats just opened for Session B at Bel Alton. Reserve in 60 seconds.
Music & DJ Camp · EMAIL
Early-bird pricing ends Friday — build your first set at SoundLab.
STEM Camp · SMS
CodeLab spots reopened for 2027. Tap to claim yours: cc.rec/stem
Learn to Swim · EMAIL+SMS
Every child in Charles County should swim. Free Level 1 sessions added.
Send governance
Guardrails enforced by the county
- County approval required — any send over 500 recipients routes to the division sub-executive, then the executive sponsor.
- Frequency cap — max 2 promotional messages per household per week across all camps.
- Audience scope — a program manager can only target households tied to their camp discipline and waitlists.
- SMS compliance — opt-out honored instantly, quiet hours 9 PM – 8 AM.